Positioning
A place of your own.
We define your brand's place for customers and relative to competitors.
A BRAND WITH DIRECTION
Strategy & branding
Before making noise,
find your voice.
Positioning, identity and clear guidelines so every expression of your brand tells the same story.
Let's define your brand Explore the service ↓FROM IDENTITY TO SYSTEM
Origami visual system · Construction and applications
WHAT WE CAN DO TOGETHER
A clear direction.
Practical work.
We define the scope around your business's starting point and what you need to solve.
Visual identity
A recognizable system.
Logo, palette, typography and a graphic language for every application.
Naming
A meaningful name.
Naming and brand architecture when building from scratch.
Brand manual
Guidelines everyone can use.
We document rules and applications so your team and suppliers work consistently.
THE PROCESS
From the first conversation
to the next step.
- 01 /
Understand
We review your business, audience and the brand's starting point.
- 02 /
Define
We agree on positioning and explore the visual direction.
- 03 /
Build
We develop the identity and its application guidelines.
BEFORE WE BEGIN
The questions
that matter.
How long does a full branding process take?
It depends on scope, but a complete positioning, identity and brand manual process takes 6–10 weeks. A focused update to an established identity can take 3–4 weeks.
What is the difference between a logo and a brand identity?
The logo is one piece. The identity is the whole system: palette and usage rules, typography, tone of voice and defined applications. Without it, each person producing material ends up inventing their own rules.
Can you help if I already have a logo and do not want to change it?
Yes. Often the logo works and the missing elements are guidelines, an organized palette, defined typography and consistent applications. In those cases we build the system around the existing logo.
Do I need a brand manual, or are logo files enough?
If you work with multiple suppliers, you need a manual. It allows a photographer, community manager and printer to produce materials that look like one company without relying on someone's memory.
How do I know whether my brand needs a redesign or just clearer guidelines?
If you look different in every channel, you need consistency. If your image communicates something that no longer matches what you sell or who you serve, a redesign may be needed. We assess this before recommending either.