PORTFOLIO / ORIGAMI'S WORK

Brands change.
The work shows.

Refreshed identities, images that tell stories and materials used in the real world. Discover what we did for each brand.

BRAND TRANSFORMATION / 2019

Clínica Veterinaria Macul

A complete image refresh: a new identity, brand manual and photography of the team at work.

01 / BEFORE

New Macul identity: circular M symbol and clinic name on a red background — 02 / NEW IDENTITY

Clínica Macul team caring for a cat, wearing the new identity on their uniforms

Identity in everyday use. On-site photography for Clínica Macul: its team, veterinary care and brand in use.

Explore the photography ↗

Explore the brand system

The redesign extends to logo versions, corporate colors, Futura typography and brand applications. The manual defines how to maintain a consistent identity in every piece.

Manual page showing cat and dog graphic elements and supporting applications — Graphic elements and applications

Vertical and horizontal Macul versions on red, black, gray and white backgrounds — Versions for different backgrounds

CREATIVE DIRECTION / DESIGN / PHOTOGRAPHY

Sedivet.
Ten years together.

A relationship combining identity, graphic materials, team photography and documentation of training activities.

Sedivet team beside their veterinary MRI scanner — Team and facilities photography

Stationery and brochure designed for Sedivet — Identity applied to printed materials

See the booth and training photography

Sedivet booth and banners designed by Origami — Booth design for the congress

Photography of a Sedivet training course — Coverage of training activities

EVENT IDENTITY + PHOTOGRAPHY

One congress.
A shared identity.

International Meeting of Small Animal Surgery

We developed the congress materials—credentials, banners and graphics—and provided photographic coverage.

Certificates designed for the congress — Congress certificate design

Speaker and attendees during a congress session — Photographic coverage of the event

View the congress photography ↗

SOCIAL MEDIA / MONTHLY CONTENT

Coldwell Banker.
A system, not a single piece.

Editorial planning and monthly production for the Los Trapenses office: the “El Dato de Santiago” video series, content carousels, story highlights and campaign assets.