A website's price in Chile depends on its scope: what it must do, who prepares the content, how it will be managed and what support it needs after launch. Ask each proposal to itemize these components. Two quotes with the same page count can cover very different work.
Before choosing by price, define your objective: introducing a company, receiving quote requests, selling products or managing information. That objective determines the structure and features worth paying for. This guide helps you prepare that conversation and compare the full project cost.
What kind of website does your company need?
| Type | Purpose | What to specify in a quote |
|---|---|---|
| Landing page | Present an offer and guide visitors toward an action. | Message, form, tracking and campaign connection. |
| Corporate website | Explain the company, its services and its experience. | Pages, copy, navigation, case studies and administration. |
| Online store | Sell products and manage orders. | Catalog, payments, shipping, stock and integrations. |
| Custom development | Address specific business processes. | Users, permissions, data, integrations and maintenance. |
A landing page may be enough for a specific campaign. A company with several service lines may need separate pages to explain each one. A display-only catalog has a different scope from a store that takes payments, calculates shipping and updates inventory.
What a website quote should specify
- Structure and pages. A list of sections and features, specifying whether product or service pages use a shared template.
- Content. Who writes, selects photographs, adds products and reviews copy. Providing finished material and producing it from scratch involve different amounts of work.
- Design. Whether a template is adapted or an original design is developed, how reviews work and how many revision rounds are included.
- Features. Forms, bookings, payments, languages and integrations, with their expected behavior described.
- SEO and tracking. Exact deliverables: metadata, sitemap, redirects where needed, analytics setup and event testing.
- Handover and support. Access credentials, training, documentation, bug fixes and terms for later changes.
“Includes SEO” needs a definition. Setting titles and enabling crawling is different from researching demand, creating content and continuously improving search visibility. Google describes technical requirements and best practices, but meeting them does not guarantee indexing or a particular ranking.
Separate initial investment from recurring expenses
Building the website is usually only part of the budget. Ask for estimates for domain, hosting, licenses, maintenance and external services. Confirm billing frequency, renewal terms and who purchases them. For online payments, ask about provider charges and their operational impact.
Compare over the same period: implementation + first-year recurring services + necessary extras. Clarify whether amounts are in Chilean pesos or UF, whether VAT is included and how long the quote is valid. Do not treat prices covering different scopes as equivalent.
An example of how to spot differences
Imagine two proposals for a service company. The first includes design and uploading client-supplied copy. The second adds copywriting, image selection and contact-event tracking. Both may say “five-page website,” but the work and client involvement differ.
This is a comparison example, not an Origami quote. Before choosing, mark each requirement as included, excluded or pending. Get written clarification on pending items before comparing totals. A short proposal can be useful if its boundaries are clear.
Who should control the domain, accounts and content?
Define domain ownership and the access your company will receive from the start. Review hosting, website administration, Analytics and Search Console where applicable. Ask which licenses allow work to be transferred and what happens if you change providers. Organized access supports continuity.
Checklist for comparing proposals
- Defined objectives, pages and features.
- Responsibility for copy, photography and content entry.
- Revisions, deadlines and client dependencies.
- Initial SEO and tracking described as deliverables.
- Separate implementation and renewal costs.
- Agreed ownership, access and exit terms.
- Documented mobile checks, form testing and handover.
Download the website quote comparison checklist. Copy it and ask each provider to address the same points.
How to apply this to your project
On Origami's web development page you can see websites for Caro Bernal Viajes, Debridch, Sedivet and Mantenimiento Plus. Use them to discuss references and needs; a visual reference alone does not define your project's scope or price.
If you are still defining the identity your website will use, read what a brand manual should include. Clarifying these decisions before design helps produce a more accurate quote.
Related reading
- SEO or Google Ads: where should your company invest first?
- What a brand manual should include so your team can use it
Let's discuss the scope of your website.
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